You need to generate leads and close deals.
Ideally, you want to grow your business, generating more leads and doing more deals every month.
But that requires a lot of marketing — creating and sending mailers, building a high-converting website, answering the phone, following up, and coordinating with buyers.
At some point, you reach a plateau where you can’t increase the amount of time you spend marketing because it’s just too much.
That’s where marketing automation comes in.
In fact, if you can automate a marketing strategy while maintaining at least 80% quality, then you should probably do it (80/20 rule). And for those of you who are already feeling overwhelmed, here are three tools you can use to automate your marketing efforts… so you can spend more time working on your business rather than in your business.
Creating and sending mailers with a high response rate can be a real headache.
Not only do you have to find a lucrative list, but you also have to design the mailer. Depending on whether you design them yourself or you hire a designer, this costs a lot of time or money.
But what if there was a way to virtually guarantee a record-high response rate without going through all of that design work?
That’s why my brother and I created Ballpoint Marketing.
This service allows you to send hand-written mailers (which literally get the highest response rate we’ve ever seen) without having to handwrite them.
Our robots do the hard work for you, using real ballpoint pen ink that smudges, smears, and indents the paper.
It’s not technically hand-written… but your prospects won’t be able to tell the difference (and neither will your response rates)!
2. Call Porter
One of the most time-consuming parts of running a real estate investing business is answering the phone.
In fact, this alone makes it difficult to scale your business. Because the more leads you generate, the more phone calls you get, and the less time you can spend growing your business.
You end up stuck in the trenches.
That’s why many of our members work with us. They know that if they can just delegate phone calls to someone trustworthy who’s trained to speak with motivated sellers, then they’ll be able to grow their business.
After all, you can work for your business and build your business at the same time.
So why not have us answer the phone for you? Our U.S.-based sales reps are expertly trained to speak with motivated sells, ask mission-critical questions, and then pass those leads onto you or your acquisitions manager.
That way, you’re not losing leads to missed phone calls… and you’re not spending all your time on the phone.
If someone becomes curious about your business, what is the first thing that they’re going to do?
Well, they’re probably going to look for your website.
And if the website they find doesn’t do a good job of convincing them that you’re trustworthy — or even worse, they can’t find your website through Google — then that’s not going to leave a good impression.
Carrot is a popular website builder in the real estate world that allows you to quickly and easily build a high-converting website.
They even have tools to help you with SEO (Search Engine Optimization) so that people can find your website when they’re looking for you.
Ryan actually uses Carrot for his own real estate investing website.
It’s definitely worth checking out if you haven’t already.